WHD with new logo, brand image, website and shop

WHD sounds good: New Brand Image

On November 21, 2021, WHD is going online with a major relaunch: With a new brand logo and a new website including a fully integrated online shop, the specialists for fascinating audio solutions are repositioning themselves for the coming years. WHD can thus communicate and transparently convey future-oriented aspects such as system integration, digitalization, and a high vertical range of manufacturing internationally in the best possible way.

As part of its new brand image, the traditional company from the Southern Black Forest presents itself with a modern color scheme and a holistic appearance. The design represents down-to-earth quality work, future-oriented technologies, as well as professional passion and vitality. The brand message remains: "sounds good" describes both the quality of the audio products and sound systems, and the open ear with regard to innovative ideas and new needs.

"Our values are based on tradition and innovation, teamwork, responsibility and competition. We are aware of our more than 90-year history and look to the future with an open and curious mind. We constantly and passionately work on new solutions and further develop proven ones. All of this is reflected in our new brand identity."
- Stefan Huber, Managing Director WHD

New Website with Integrated Shop

The new WHD website is now available in many languages and presents itself with a clear, straightforward and consistent structure. Also new is the first fully integrated online shop with several hundred products.

Clear and informative theme pages help customers quickly find the right and optimal audio solution: not only individual products and product categories are highlighted, but also special solutions for specific requirements are presented. They are aimed at specialist planners and electrical installers, architects and interior designers, as well as dealers and end customers. The in-house blog will be continued and strengthened, providing ongoing information on new topics and products related to audio technology, audio solutions and sound systems.

Service for everyone: Practical Online Tools

Online tools such as the project planner or the positioning tools for invisible sound systems have clearly shown in the past that customers can be quickly and easily helped with planning and installation in this way. Therefore, WHD is continuing to think in this direction: additional online tools for employees, customers and partners are already being planned, such as a self-service helpdesk, download portal and digital asset management.

→ The new brand manual can be downloaded here.

→ Click here for the press release.