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Individually planned. Easy to use. Reliable in daily operation.
In retail, it's not just what customers see that matters.
What they hear also shapes the atmosphere, brand perception, and overall shopping experience - and ultimately how much they spend.
A professionally planned sound system ensures that background music, announcements, and acoustic cues achieve exactly the desired effect in every area.
This means:
✓ uniform and pleasant sound throughout the sales area
✓ intelligible announcements and information
✓ different music and volume levels for individual areas
✓ simple operation for authorized sales personnel up to full automation
✓ a visually discreet integration into the shop design
And turns your business into a brand experience
Create an atmosphere that
fits the brand
Music improves the perceived quality of the store, increases well-being and brand perception
Provide a pleasant shopping experience
Music demonstrably helps customers stay longer in shops. And ultimately increases sales.
Clear reproduction of information
Announcements, notices and promotions are clearly reproduced in the designated areas. This allows teams to work together better and processes become smoother.
+ 8% sales
in German retail through background music
(GEMA Music Impact Study 2025)
significantly more positive impression
70% of respondents perceived a store with music more positively
(Mood Media & SACEM, 2017)
72% are more likely to return
With music, the intention to revisit was 72% instead of 50%
(Mood Media & SACEM, 2017)
Further interesting study results:
The key is a sound concept that matches the brand, target group, time of day and sales area. A professionally planned sound system supports the entire shopping experience - and thus makes the investment economically interesting.
As a Store Manager, you are daily responsible for operations, personnel and the shopping experience.
A high-quality atmosphere should be created easily and not cost time and nerves.
This is exactly where a professionally planned sound system helps:
It is...
✓ automatically adjusted to the time of day and specific areas of your business
✓ easy to use - even for new staff (incl. password protection)
✓ reliable and low-maintenance, even with continuous operation
For a subtle look and uniform sound for shops, sales areas, checkout areas and back rooms.
For shopping centers, showrooms and sales areas with high ceilings or open architecture.
Ideal for visible design concepts or for buildings without suspended ceilings.
For reliable distribution, control and amplification of music and speech in single or multiple sound zones.
For intuitive control of the entire sound system (volume control, audio source selection, app control...)
For intelligible information, notices and announcements with priority over background music.
Whether new build, conversion or retrofitting – audio concepts must be integrated into existing plans and function reliably in the long term!
Our team supports project planners, specialist planners and integrators with structured documents such as device lists, optimised loudspeaker positioning and optional wiring diagrams.
Upon request, we accompany the installation, commissioning and handover together with qualified partners and ensure a smooth project completion.
The focus is on:
✓ zone-based planning
✓ clear system and function logic for easy operation and uncomplicated use later on
✓ low-maintenance and reliable concepts
The appropriate type of loudspeaker depends on the room size, ceiling height, furnishings and desired design. Built-in loudspeakers allow for discreet integration, while wall-mounted loudspeakers are particularly suitable for retrofits. For high ceilings, pendant or spherical loudspeakers can provide uniform area coverage.
The number cannot be determined solely on the basis of the square footage. Key factors include room height, floor plan, shelving, surfaces, desired volume and the dispersion characteristics of the loudspeakers. Professional planning prevents areas that are too loud and acoustic gaps.
Yes. With different sound zones, for example, the sales area, changing rooms, checkout area, entrance area and adjoining rooms can be controlled separately. Depending on the system, the volume and music source can be individually set for each zone.
Yes. Different solutions are available for retrofitting. These include surface-mounted loudspeakers, compact wall-mounted loudspeakers, wireless audio components and systems that can be invisibly integrated into furniture or surfaces.
Yes. Professional audio solutions can combine music and speech. Announcements can be set so that the background music is automatically lowered or paused for the duration of the announcement.
For chain stores, a standardised basic concept is recommended. This defines, among other things, loudspeaker types, audio electronics, operation, zones and basic settings. The concept is then adapted to the size and architecture of the respective location.
We are a medium-sized company with over 40 specialists, 90 years of experience, and more than a thousand projects.
With the Project Planner, you can easily have your audio projects planned by WHD. It's free, digital, and convenient for you.
Our solutions offer benefits for many industries and applications, create added value, and are proven.
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