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How do you integrate modern audio technology into high-quality hotel rooms without disrupting the room concept?
This was exactly the question facing the owners of Villa & Hotel am Park Reichenbach in Vogtland. To expand their offerings, they purchased a nearby villa and converted it into exclusive 5-star service apartments.
The goal was clear: to offer guests the highest possible comfort while preserving the special charm of the old villa.
Especially when it came to audio, a solution was needed that didn't look like technology.
No visible speakers. No complicated controls. No elements that would disrupt the historical ambience of the rooms. Instead, the sound system was to harmoniously integrate into the interior design of the apartments.
The hotel found the right solution in the SoundPicture Pro from WHD.
The SoundPicture Pro is a high-quality oak picture frame that discreetly houses a fully functional Bluetooth sound system.
What appears at first glance to be an elegant wall picture is also a modern audio solution for hotel rooms, service apartments, holiday homes, and boutique hotels.
For Villa & Hotel am Park Reichenbach, this combination was crucial: the product visually complements the room concept while offering guests the ability to play music, podcasts, or other audio content easily via Bluetooth.
This makes the SoundPicture Pro particularly suitable for rooms where conspicuous technology would be out of place – such as in high-quality hotel rooms, historic buildings, design apartments, or special hospitality concepts.
Another advantage of the SoundPicture Pro: The front plate can be individually printed by WHD according to customer requirements.
In the Reichenbach project, this option was specifically utilized. The owners wanted to incorporate the old plans of the villa from the 19th century as a design element in the apartments.
Instead of simply hanging these plans as classic pictures, they were used directly as the motif for the SoundPicture Pro front plates.
This created a solution with double added value: a high-quality decorative element that showcases the history of the villa, and at the same time, an invisibly integrated sound system for modern hotel life.
In total, a separate SoundPicture Pro was created for each of the six service apartments.
For the hotel operators, however, it wasn't just about the aesthetics. It was particularly important to them that the audio solution functioned reliably in everyday use and was easy for both guests and hotel staff to operate.
Here too, the SoundPicture Pro demonstrates its strengths. Guests can easily connect their Bluetooth-enabled device to the SoundPicture Pro after entering a PIN code and play their own content.
At the same time, the technology remains discreetly in the background and requires no complex explanation.
For hotel staff, this means fewer inquiries, less stress, and a low-maintenance solution that is an integral part of the room.
More insights into the project can be found in our short reference video on YouTube. Hotel director Katrin Eismann talks about the project, the decision for the SoundPicture Pro, and her experiences with the product in daily use.
This project particularly demonstrates how high-quality audio technology can be elegantly integrated into the hospitality industry. Especially for hoteliers, hotel operators, and AV system integrators in the hospitality sector, the SoundPicture Pro is an interesting solution when guest rooms, apartments, or suites need an acoustic upgrade without compromising the design.
Whether it's a boutique hotel, a holiday apartment, a serviced apartment, or a high-quality guest room: the SoundPicture Pro combines room design and sound in one product. This transforms a functional loudspeaker into a part of the interior design.
Are you a hotelier, interior designer, or integrator for the hospitality industry?
Then contact us and let's work on your project together.
We are a medium-sized company with over 40 specialists, 90 years of experience, and more than a thousand projects.
With the Project Planner, you can easily have your audio projects planned by WHD. It's free, digital, and convenient for you.
Our solutions offer benefits for many industries and applications, create added value, and are proven.
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